Genactiv
Scaling the market leader in supplements for the Colostrum brand on Shopify Plus. A professional migration from PrestaShop that unlocked B2C and B2B sales potential for the Polish supplement industry giant.
ABOUT THE BRAND
Genactiv is a Polish brand born out of passion, knowledge, and experience. The company offers high-quality products in the form of supplements and dermocosmetics based on bovine colostrum and mare’s milk. What sets Genactiv apart from other brands is the speed at which colostrum is harvested—within just 1–2 hours of the start of lactation. The brand prioritizes respect for nature, maintaining the highest ethical standards in the sourcing of the ingredients used in its production. The products offered by the brand are completely natural, undergo no modifications, and are produced according to a proprietary manufacturing system based on a multi-stage freeze-drying process. Genactiv is designed for people who care about their overall health and wish to maintain the immune system’s natural defenses.
Business Challenge
How to transform a complex legacy system into a flexible sales engine?
Before the migration, the brand faced typical issues with monolithic architecture (PrestaShop):
Technological bottlenecks: Difficulties with updates and high costs of maintaining its own server infrastructure.
Limited Time-to-Market: Every marketing change required developer intervention.
Lack of UX consistency: The need to refresh the brand image and adapt the store to Mobile-First standards.
B2B complexity: The need to efficiently manage wholesale and retail customers within a single ecosystem.
Our Approach
From server stability to growth stability.
Unlike open-source solutions, where the team’s time is wasted on technical “firefighting,” Shopify Plus allowed Genactiv to focus on strategy. At Brand Active, we opted for an architecture that separates the technological layer from the business layer. We performed a precise data migration from PrestaShop, ensuring the preservation of order history and the security of the customer database, while simultaneously designing the shopping journey from scratch.
Solution
- Custom Medical-Grade Design: We created a clean, professional layout that conveys the brand’s authority and makes it easy to find products tailored to specific health needs.
- Enterprise-Grade Migration: Transferring a complex product structure and customer base from PrestaShop without any sales downtime.
- Automation with Shopify Plus: Utilizing tools such as Shopify Flow to automate logistics and marketing processes, which relieved the burden on Genactiv’s operations team.
- Mobile optimization: Implementation of a responsive design that ensures lightning-fast page loading on smartphones, which is crucial in the dietary supplement segment.
Results
- Lighthouse performance: Achieving scores of 90+ points, which drastically improved organic visibility (SEO) and reduced paid campaign costs.
- Security: The transition to the SaaS model (Shopify Plus) eliminated server maintenance costs and the risk of outages during sales peaks.
- Increased Efficiency: Reduced the time required to launch new promotions from several days to just a few minutes.
- Better User Experience: Clearer navigation and a faster checkout process translated into a real increase in the conversion rate (CR).
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About Brand Active
Brand Active is a leading Shopify Plus agency in the CEE region, specializing in advanced migrations and scaling e-commerce businesses to global markets. As a certified Shopify partner, we set the standard in conversion rate optimization (CRO) and performance (Lighthouse 90+), working with market leaders such as Genactiv, Bebe, Nature Love, PM Sport, and PitBull. Our approach, based on Composable Commerce architecture and the Shopify ecosystem, allows Polish and international brands to go beyond the limitations of local SaaS systems (such as Shoper or WooCommerce) and legacy systems (such as PrestaShop), building scalable digital assets without a technological ceiling.
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Let's talk about the growth of your business.
Take the first step towards real scaling:
- Consult your strategy: Learn how Shopify Plus can lower your operating costs (TCO).
- Plan a safe migration: Discuss with us a plan to transfer your brand's success to a new platform without the risk of data loss.
- Audit and optimize: Find out where your conversion growth potential is hidden.