MANUFAKTURA IN BOLESŁAWIEC
Traditional craftsmanship on a global scale with Shopify Plus. The digital transformation of a Polish design icon—from a local workshop to a global leader in online ceramics sales.
About the brand and synergy
Manufaktura in Bolesławiec is a brand that has been combining traditional stamping techniques with modern design for decades. At Brand Active, we believe that craftsmanship deserves the best technological support. The philosophy that “design stems from need” took on special significance in this project—we had to combine the brand’s artistic soul with the powerful sales engine of Shopify Plus, capable of supporting global expansion from Europe to the U.S. and Asia.
Business Challenge
How do you bring 100 years of tradition into a customer’s shopping cart in New York or Tokyo?
The Manufaktura brand in Bolesławiec faced barriers to growth:
Complex international sales: Difficulties managing multiple language versions and currencies on the old platform.
Low performance with a large product range: Thousands of unique designs and products were slowing down the website.
Inconsistent UX: The need to create a platform that captures the luxurious and unique character of hand-painted ceramics.
Integration issues: Lack of seamless connection with ERP and logistics systems, which hindered the fulfillment of global orders.
Our approach
E-commerce as a window to the world for Polish design.
We based our approach to Manufaktura on a cross-border e-commerce strategy. Instead of a local store, we designed a global platform on Shopify Plus that automatically adapts the product offering to the customer’s location. We utilized an architecture that allows for the presentation of richly ornamented products without slowing down page load times, which is crucial for maintaining the attention of premium-segment customers.
Solution
- Multistore & Shopify Markets: Implementation of an advanced system for managing international markets from a single admin panel.
- Craft-inspired design: Creation of a minimalist yet detail-rich UI that showcases the uniqueness of Bolesławiec patterns through high-quality visuals.
- Advanced filtering and search: Simplifying navigation through thousands of products via an intuitive filter system (by decoration, shape, collection).
- Enterprise integration: Full synchronization of Shopify Plus with production and warehouse management systems, ensuring up-to-date inventory levels across all markets.
Results
- Global scaling: Launching sales in key international markets with full support for local payments and logistics.
- Performance 90+: Despite a massive product catalog and high-quality images, the store achieves top Lighthouse performance scores.
- Growth in international sales: A significant increase in the share of export markets in total e-commerce revenue.
- Stability: Infrastructure ready for the highest traffic spikes associated with international campaigns and collaborations with design influencers.
Does your brand have global potential, but technology is holding it back?
About Brand Active
Brand Active is a leading Shopify Plus agency in the CEE region, specializing in advanced migrations and scaling e-commerce businesses into global markets (cross-border). As a certified Shopify partner, we set the standard in digital transformation for icons of Polish and global design, such as Manufaktura in Bolesławiec, Miior, and Bebe. Our approach allows brands with a rich heritage to build a modern, scalable digital asset without technological boundaries.
Check out our Case Studies
-600x437.jpg)
Let's talk about the growth of your business.
Take the first step towards real scaling:
- Consult your strategy: Learn how Shopify Plus can lower your operating costs (TCO).
- Plan a safe migration: Discuss with us a plan to transfer your brand's success to a new platform without the risk of data loss.
- Audit and optimize: Find out where your conversion growth potential is hidden.